Email marketing is a great way to reach potential clients, but it can get pretty repetitive if you're sending out the same types of emails over and over again. Automation can help you stay in front of your customers and make sure that your business stays top-of-mind for them. Below we'll cover what email marketing automation actually is, how it works, why you should use it, which tools are available for this type of work and how to get started!
What is email marketing?
Email marketing is a form of direct marketing that allows you to communicate with your customers and prospects through email. You can use it to build relationships, drive sales, and nurture leads.
Email marketing is one of the most effective ways for brands to reach their target audience. It's easy for people to see an email in their inbox and act on it—they don't need to be looking for it like they do a banner ad on a website or an ad on Facebook.
In short: Email marketing is a great way to build relationships with your customers while reaching them at the right time with relevant content that keeps them engaged in your brand story.
The basics of email marketing automation.
Email marketing automation is a tool that allows you to send one or more emails to a group of people based on their behavior. Emails can be sent at different intervals, such as once per week or twice per month, and they can be sent out in specific order.
This means you’re able to get a higher return on your investment (ROI), because each piece of content will only be delivered when it’s relevant for the recipient—as opposed to being sent every time an email campaign goes live. It also helps eliminate spam complaints by sending only relevant messages: customers who don’t like your brand won't receive any emails from you anymore!
There are many types of automation options available today:
- Predictive Analytics: Predictive analytics use previous data points to predict what someone might want next. For example, if someone viewed three pieces of content about email marketing automation last week and then purchased an ebook about the subject this morning, predictive analytics would suggest sending them another ebook related topic tomorrow!
- Automated Email Campaigns: Automated email campaigns are automated emails that are sent to a list of subscribers automatically when they hit a specific event. For example, if someone purchases something on your site and then signs up for your email list, an automated email campaign could send them a thank you message with links to their new purchase!
Email marketing automation is the process of setting up automated email campaigns with pre-defined emails that are sent out based on triggers.
Email marketing automation is the process of setting up automated email campaigns with pre-defined emails that are sent out based on triggers. Triggers may be things like: when someone signs up for your newsletter, you can send them an email welcoming them to your list. You can also set up a drip campaign for new subscribers or customers who haven't ordered recently.
Email marketing automation tools: MailChimp, Hubspot, ActiveCampaign, and Zoho Marketing are popular platforms to use if you want to get started with email marketing automation.
What are the benefits of marketing automation?
- Increase the ROI of your email marketing
- Save time, so you can focus on something else
- Increase customer engagement and loyalty by nurturing the relationship between you and your prospects
- Increase sales by sending emails that have been proven to be effective at driving conversions.
How can I get started using email marketing automation?
Now that you've read the basics, it's time to get started!
The first thing you should do is set up a welcome series. This is the most important part of your email automation strategy because it's what will get people to subscribe in the first place. A welcome series can be anything from an email drip campaign with a free guide for new subscribers to a free webinar that shows them how to use your product or service. The goal here is to make sure that people who sign up for your emails know what they're getting into before they start receiving them—so if you offer something like a free guide, make sure it's on your website and easy to find!
When should I think about automating my emails?
You can automate your emails at any time, but there are three main times when you might want to consider it:
- When you have a lot of leads and want to keep them engaged
- When you have a lot of customers and want to keep them engaged
- When you have a lot of content and want to share it with your audience
Email automation can help you stay in front of your customers and clients.
Email automation can help you stay in front of your customers and clients. If you’re an ecommerce store, for example, you could use automation to reach out to customers who have abandoned their shopping carts—that way, they don’t forget about your brand or products. Or maybe you have a newsletter that goes out every month with new product information; if someone doesn’t click on any links in the email but does read through it, they may be interested in something else other than what was featured in the previous issue. Automation allows you to follow up with that person by sending another message with more information or offering them a discount code for their next purchase (if applicable).
As you can see, the benefits of email marketing automation are huge. It’s a great way to stay in front of your customers and clients, and it can give you a huge advantage over your competitors who don’t use this tool. Using the right tools is important because they make it easy for anyone with no technical skills to get started with email automation today.
In this article we’ve covered some basics about how email marketing automation works and why it should be part of your marketing strategy. We also showed you how some popular tools work so that now when you go out looking for them; You know what questions to ask!